Posts Tagged ‘unique christening gifts’

The Baby Show Excel

The baby Show at Excel in London is about to be held and for the first time in 3 years The Day That won’t be attending. This is due to unforeseen circumstances and is a real shame as we feel we are one of the most original and most certainly unique products ever to have exhibited at the show.

Where else could you meet 20,000 potential customers that to be honest all love what we do. Hoards of new and expectant mums file past our stand scratching their heads and thinking, why are they showing landscape photographs here at the baby show? It goes something like this. Us – I bet you can’t tell what we do… New Mum, erm…. take photographs. Us – Yes but whats special about what we do? New Mum, erm… don’t know. Us – Ok, tell me the date your baby was born. New Mum – Ok…. We then lead them to our computer and show them a photograph taken at dawn on the day their beautiful baby was born….. New Mum…. burst into tears!

The Day That stand at the Baby show

We really will miss not going to the Excel baby Show and most of all miss all the wonderful companies that attend including Cuddledry, who make award Winning hooded baby bath towels. Konfidence who produce all you need for child & baby swimming and The Miricle Box who supply fantastic maternity products.

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The Day That Gift Voucher

What do you get a couple getting married these days? It’s no good turning up with a toaster, a pair of matching candlesticks, a teasmade or anything else on the Generation games conveyor belt. You have to find something a little bit different.

The Day That offer the most romantic wedding gift, a beautifully framed photograph taken at dawn on the big day.

And because you want to give them something on the day we have created these beautiful personalised Gift Vouchers.

The Day That Gift Voucher

The Day That offer the most beautiful gift vouchers so you will be able to give the lucky couple something on their Wedding day whilst you wait for our photos from that morning to become available. Choosing a photograph from the day they met or the day they became engaged on the voucher will be a touching reminder of their love for each other, which they can then use to claim one of our wonderful pictures of the morning of their wedding day.

To order one of our gift vouchers please call us at the studio on 01736 758109

The Day That Gift Voucher

“The most romantic Wedding gift on the market” – Emma Bunton

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The Atlantic Blanket Company

The Atlantic Blanket Company was started by the lovely Jo Riley in 2007 after she searched for the perfect blanket for her daughter who had chicken pox. Jo searched in vain and decided if she couldn’t find the blanket she was looking for then neither could anyone else and so The Atlantic Blanket Company was born. They offer the most beautiful luxurious blankets and throws blending contemporary design and colour with traditional weaving methods and natural fabrics.

Jo says “I don’t think I could have started this company anywhere but Cornwall. It is such an inspiring place to live and we are surrounded by creative and innovative people doing great things. That really gave me the confidence to have a go, and it certainly made finding local talent easy when it came to designing and building the website etc. Now our client base stretches all over the world and customers come back to us time and again to share their blanket stories. We sell baby blankets all year round, picnic blankets for the summer and gorgeous throws and blankets for all seasons, plus exclusive gifts and accessories. We also work with hotels and interior designers on bespoke projects, and are lucky enough to be able to do all that and walk the dog on the beach every day too!”

Beautiful luxurious Baby blankets

We think the Atlantic Blanket Website looks fantastic and sums up Jo’s attitude to her company and brand. To see her lovely blankets go to their website. Jo is also offering all our readers 15% discount Use TDT15

The Atlantic Blanket Company

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Yul Brynner

Yul Brynner in The King and I

Many many years ago when I tell my daughters the world was black and white I had the unfortunate experience of answering to an area manager. Every month he, and it was always a he would walk into the store like Yul Brynner in the King and I and point out every tiny fault. He would stroll in with his arms crossed and nod to a hanger out of place or float towards the only tie in the wrong section..an amazing sixth sense. We now live in vivid colour but I am sure this is still the case.

More than ever brand rules, so it amazes me that the modern day Yul would not notice something that would damage a stores credibility.

Recently I have had the pleasure of visiting the little boys room of three large concerns that I won’t name.. wait, no I will name and shame as they will never read this. The Shell Garage in St Albans, the King had obviously been in and everything was, as I imagine as the brand guide would demand. The shop was laid out to maximise functionality and to encourage us to spend spend spend and all very clean and tidy. I walked from the bright lights of the shop floor and entered the forgotten and neglected space called the toilet. The experience reminded me of when I was boat hopping around the Greek islands and was staying at a small taverna with the worst toilet on the face of the planet. My co travellers and I had to hold our breath and rush in and try and do our business before the need for oxygen became to strong and we had to give in knowing it was going to be nasty. A Greek taverna in the 80’s was part of the experience but a Shell garage today should not be.

A very clean Toilet

In this case a very clean toilet

Another company with a very strong brand and a very strong whiff from the back room is …. Drum roll please, Costa Coffee. They might be re inventing the coffee wheel with their wonderful new ‘Flat white” but the powers that be need to pay attention to their little boys rooms.

Anyone been to Paddington station recently and had the pleasure of spending a penny or as it now costs twenty pennies? You pay your money and enter through a turnstile like going into The house of horrors at a fairground. You then go down some steps and round a sharp corner… has a dog died? Have I mysteriously been transported to a zoo? This can’t be real. How can such a large public place where new arrivals from overseas possibly desperate to relieve themselves of twenty pence be such a dreadful experience. As I write this I can’t quite work out how best to get this across to you as I am not skilful enough to describe the almost alien environment that is called a toilet. I am sure Prof Brian Cox could get excited about the unusual living bacteria breeding in the room under the concourse at Paddington station. They even have shower facilities for weary travellers who want to freshen up. But how can you shower with a mask on?

Rant over.. I am asking myself with our company, The Day That where is our toilet door? I don’t have to act like Yul and check every photograph that goes out the door for either a unique wedding gift or Christening gift as the guy’s do it them selves. They check every picture over and it is their pride that will not allow any photographs to go out to a customer with the slightest blemish. They are encouraged to take pride in their work and so would never let the stench start in the first place.

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Are Wedding Exhibitions the best way to promote our Unique Wedding Gifts My top 10 tips

The Day That Baby Show Stand

The Day That Baby Show Stand

Over the past three years we have been attending the National Baby Shows at Earls Court, Excel and The NEC to promote our unique christening gifts and newborn baby gifts. I laugh now as the first show we did we turned up in a 3.5 ton van with enough kit to pack out our huge stand. We now manage to do the same show by filling my trusty Ford Focus.

We now sell more and get more out of the shows making them great value for  money in what can be a very expensive event.

We are considering exhibiting at the National Wedding show at Earls court as we are entering new markets with our fabulous product. More and More customers were asking to use our pictures to create unique Wedding gifts and even as anniversary gift ideas.

As we feel that we are doing this as well as we can I thought I would write my first ever “Top 10 Tips Blog”

So, drum roll please.. Here is my top ten tips on attending Wedding Exhibitions.

1. Aims

Be very clear on your aims, it’s not all about sell sell sell. The amount of stands you see with very worried faces is alarming. We work very hard on collecting contact information from potential customers, usually by holding a competition. The aim of your exhibition should be a Marketing Exercise and not necessarily a selling one.

Remember, new leads can become new customers if treated in the right way.

2. Budget

This can soon rack up so make sure you keep to a tight budget. Remember, it’s not only the stand cost but all the other things you will need to have a successful show.

Design and Print costs for materials

Electricity and lighting (not always included)

Transport and Accommodation

Food

Staffing – Worth getting an extra bod in just to get emails and other data

The actual cost of filling your stand

3. Location Location Location

I have a bit of an issue with this as the sales team will always tell you that all the stands are good. Well this is defiantly not the case. We have had one bad experience where we were in a poor location and it affected our exhibition in such a bad way that I would rather not attend than just take any stand offered. We have specific needs and will always try and get the best possible stand at each show.

4. It’s your Brand, be consistent

It amazes me how many stands look sloppy. Big companies always look great because they understand the power of looking after their brand.

5. Promotion

I have to hold my hand up and say that this is something up to now that we have not been good at. Some points for all of us to think about

- Send out invitations and event promotions to your existing customer base.

- Send out invitations and event promotions to your business network.

- Do some PR. Local press will write about the event, can you score a mention?

- Be sure to advertise the event on your website.

- Also advertise on any online forums or social online networking groups you may belong to.

6. Be presentable on your stand

It sounds obvious but look good on your stand. If you love what you do then this should be enough to get you through the event with a smile on your face. Make no mistake it’s very hard work if you do it properly but always be welcoming and genuine as the person you are speaking to could be the next customer. A definite no no is eating on the stand. Get away, even for 15 minutes and grab a sandwich… also you never know who you will meet (another story that I will blog about next week)

7. Know your market

Another obvious one but you’ll be surprised at how many companies attend exhibitions just because there are lots of people attending. For example I knew a company that attended a woman’s exhibition when they were selling a baby product, not focused enough. They had a disaster of a show and only sold one item… lesson learned.

8. Be prepared

Don’t eave everything to the last minute. If you don’t want to have a flea pit for a hotel (this happened to us) then book as early as you can. Designers will do a better job with a little time rather than a last minute deadline.

Also, you will be stressed enough without having last minute problems on your mind.

9. Follow Up

Data capture as I mentioned earlier is very very important. For example at The National Wedding Exhibition we won’t sell very much as the people attending will be getting married in the future. (Don’t worry though we have a cunning plan to sell on the day too) We will however, be collecting information that will be like gold dust for us that we will cherish and use very carefully as these are our client base. And once they have bought one of our Unique Wedding Gifts they will be a client for life. What do married couples often do next… yes have babies. We would hope they would come back for more and buy on of our pictures as a unique Christening gift or just a gift for friends.

10. Enjoy

Yes it is hard work but you do need to enjoy it. It’s really not worth doing if you can’t look back and think it was a good experience so try and add something to the trip. We usually have a good night out, especially if the exhibition is in London… but that’s another story, hey Chris?

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We were scratching our heads thinking of the best way to celebrate taking our wonderful photographs at dawn that are bought as  unique Christening gifts and unusual wedding gift ideas.

We decided to have a BBQ at Carbis Bay beach at 5am which was a lot of fun. Friends and family came down to the beach and had bacon butties and sparkly, they even got to see a dolphin and a seal playing in the water, what a treat.

Chris celebrating The Day That 5th Birthday

Chris celebrating The Day That 5th Birthday

Most of our customers buy our pictures as unique christening gifts or as personalised wedding gifts but we often get requests to see our favourite pictures. So, we took this onboard and have created a collection of our favourite photographs which was a difficult process as we have 14,500 pictures to choose from.

Please take a look at our collection and let us know what you think…. Has it been worth getting up at dawn for 5 years? We think so.

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